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Manager, Digital Marketing

Company: SAN MANUEL INDIAN BINGO & CASINO
Location: Highland
Posted on: June 9, 2021

Job Description:

Reporting to the Chief Marketing Officer, The Digital Content Marketing Manager will work closely with the Marketing department management to coordinate and drive digital strategies and tactics for the multimedia, technical, and graphical initiatives of the Marketing department. In this role the incumbent will develop, implement and manage the interactive digital marketing platforms (including social and mobile) in tandem with several other critical business units to improve overall performance, revenue generation and content creation.

Essential Duties & Responsibilities

  • Creates a digital marketing campaign which encompasses content creation and management, e-commerce, graphic, web and print design.
  • Collaborates with cross-functional teams to develop solutions that address various projects related to the marketing department's digital initiatives.
  • Assists in web content/presentation execution and management by identifying and loading product images and videos.
  • Works closely with the Marketing department management to identify and correct web content integrity issues.
  • Creates social media posts that drive engagement on various platforms including Facebook, Twitter, Google +, etc.
  • Creates integrated marketing campaigns and initiatives across multiple channels from email, web and online search/advertising to drive customer interest in SMC.
  • Works with Marketing Analytics to identify new audiences and segments.
  • Develops digital strategy and targeted multi-channel marketing initiatives that successfully build profitable, long-term relationships with SMC customers.
  • Works with the team to develop innovative and effective marketing programs, promotions, campaigns and online tools that will increase exposure, engagement, and viewership.
  • Creates and maintains digital content standards for a full range of digital media including publications, PDFs, web content, multimedia content, and social content; serves as gatekeeper to ensure that standards are met prior to content publication.
  • Ensures content created is modified to be compatible with various devices (desktop, tablet and mobile).
  • Monitors Casino and sponsored web content effectiveness to ensure content is meeting the needs and interests of visitors by analyzing digital metrics and reporting findings to enterprise marketing team and other internal stakeholders.
  • Solicits and responds to user feedback.
  • Perform other duties as assigned to support the efficient operation of the department.

Supervisory Responsibilities

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring and training employees; planning, assigning reviewing and directing work; evaluating and appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Education/Experience/Qualifications

  • Bachelor's Degree in Liberal Arts, preferably with an emphasis in digital marketing or communication preferred.
  • Master's Degree in business with marketing, interactive media, or related concentration highly preferred.
  • Must possess a minimum of five (5) years of experience working with digital marketing and media.
  • Equivalent combination of education and progressive, relevant and direct experience may be considered in lieu of minimum educational/experience requirements indicated above.
  • Must have proven track record in leveraging digital marketing and web content creation to drive innovative and integrated marketing campaigns to generate inbound activity.
  • Must have broad knowledge of web content development, digital publishing, e-mail, and social media best practices.
  • Must be well versed at creating engaging, accurate and informative content and have the ability to write in different styles to appeal to a broad audience.
  • Must have extensive experience in copy writing, editing and preparing videos for websites.

Certificates/Licenses/Registrations

  • At the discretion of the San Manuel Tribal Gaming Commission you may be required to obtain and maintain a gaming license.

San Manuel Band of Mission Indians and San Manuel Casino will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990.

As one of the largest private employers in the Inland Empire, San Manuel deeply cares about the future, growth and well-being of its employees. Join our team today!

Keywords: SAN MANUEL INDIAN BINGO & CASINO, Highland , Manager, Digital Marketing, Other , Highland, California

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