Marketing Analyst, Property Marketing
Company: SAN MANUEL INDIAN BINGO & CASINO
Posted on: May 3, 2021
The Marketing Analyst will provide insights and report on
findings via data visualizations and stories derived from various
sources related to marketing activities for the Property Marketing
Department. By exploring market trends, competitors, potential and
existing customers, the Marketing Analyst will help to foster a
data driven environment through the creation of models and analysis
that drive revenue, profit and engagement. This individual will
coordinate with staff throughout the organization and external
agencies to collect and retrieve data required for research
Essential Duties & Responsibilities
Builds business intelligence, reports and dashboards using
software like Microsoft Excel/VBA, Tableau, or SAS Visual Analytics
that include segment/campaign profitability and customer behaviors
Generates reports that analyze customers, the competition, the
industry, and marketing activities using charts, graphs,
explanatory text and previously developed return on investment
Performs special studies including preparation of written and/or
verbal reports, as assigned.
Investigates and conducts deep dives into data across marketing
channels (email, web, social, digital advertising, events, etc.) to
understand customer engagements and analyzes user behaviors
throughout the customer journey.
Collects customer demographic information (e.g., gender, income,
age) and market data (e.g., competition prices, industry, media)
through primary research methods and sources (such as surveys,
media ratings tools, internal databases and focus groups) and
secondary research (information from industry associations,
statisticians and marketing experts).
Conducts market research for determining brand perceptions,
understanding customer needs, evaluating market penetration and
Provides campaign analytics to extended team, including insights
and recommendations to improve message effectiveness and campaign
Oversees all department presentation materials, including but
not limited to, final reports, PowerPoint presentations, and all
electronic presentation deliverables.
- Performs other duties as assigned to support the efficient
operation of the department.
- Bachelor's degree in Computer Science, Economics, Marketing,
Finance, Mathematics, or related field is required. Master's degree
- A minimum of one (1) year experience performing research
studies and analysis from start to finish in a marketing, sales or
media environment is required.
- Equivalent combination of education and progressive, relevant
and direct experience may be considered in lieu of minimum
educational/experience requirements indicated above.
- Experience with data visualization, reporting & dashboard tools
such as SAS Visual Analytics or Tableau to make content
- Experience with scripting languages such as SAS or SQL is
- Experience with Google Analytics custom reports and dashboards
- Must be able to work in fast paced, high performance
environment with tight deadlines.
- Requires ability to think critically and independently, while
at the same time has the ability to know when to ask for help;
requires excellent judgment.
- Ability to self-manage projects based upon defined timelines
and variable outcomes is required.
- Ability to complete projects that require long hours preparing
presentation materials making sure that the content has a dynamic
- At the discretion of the San Manuel Tribal Gaming Commission,
you may be required to obtain and maintain a gaming license.
- A qualified candidate/employee must have a valid driver's
license with an acceptable driving record as determined by the
company's insurance carrier.
San Manuel Band of Mission Indians and San Manuel Casino will
make reasonable accommodations in compliance with the Americans
with Disabilities Act of 1990.
As one of the largest private employers in the Inland Empire,
San Manuel deeply cares about the future, growth and well-being of
its employees. Join our team today!
Keywords: SAN MANUEL INDIAN BINGO & CASINO, Highland , Marketing Analyst, Property Marketing, Other , Highland, California
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