Senior Vice President, Marketing
Company: SAN MANUEL INDIAN BINGO & CASINO
Posted on: May 3, 2021
Reporting to the Chief Operating Officer (COO), the Senior Vice
President (SVP), Marketing leads strategic marketing matters with a
current emphasis on brand strategy, brand management, public
relations, strategic philanthropy, and strategic communications.
The SVP, Marketing is a key leader, driving innovation and loyalty
through positive brand association and communications as well as
overseeing other reputation- enhancing functions for the Tribal
Community and the Tribe's economic development opportunities beyond
San Manuel Casino.
The SVP, Marketing leads the Vice Presidents of Brand Marketing
and Entertainment, Tribal Brand Marketing and Strategic
Initiatives, and Strategic Communications as well as their
respective verticals. This position is accountable for marketing
efforts, and multimedia execution including campaigns and programs
that are in alignment with the Tribal brand standards.
The SVP, Marketing champions the goals and priorities of the
Tribe in a manner that faithfully reflects and upholds the Tribal
Community's vision, mission, and values.
Essential Duties & Responsibilities
Provides strategic insight, direction, and oversight to ensure a
successful execution of strategic plans. Monitors tribal marketing
plans for the Tribal Community and other economic development
opportunities to ensure consistency with the strategic vision of
Oversees the leadership responsible for Tribal marketing
programs and directs strategies and tactics to increase awareness,
visibility and brand recognition. Leads and aligns all verticals
reporting to the SVP to ensure a consistent message is
Directs the leadership in Tribal brand marketing, sponsorship
and entertainment strategies to ensure alignment with portfolio
- Guides the leadership in planning and implementing of strategic
communications and programs with community non-profit and civic
organizations, news media, industry coalitions,
relevant special interest groups, influencers, the public and
other target audiences.
Reviews the overall execution plan to build awareness and
credibility for San Manuel Band of Mission Indians brand while
simultaneously establishing the Tribe as a modern visionary that
remains true to their core values.
Oversees the leadership who develops, creates and maintains the
Tribal and Internal communications programs and channels, to keep
tribal citizens, team members and their families informed of news,
events and accomplishments. Ensures Tribal citizens, officials and
team members, as needed are prepared for any interactions with the
media and the public, including speech writing.
Directs leadership responsible for organizational media
relations plans and strategies, including the development and
management of press relations, media advisories, announcements,
community bulletins, editorial placements, speeches, talking
points, communications messaging, Q & A's, speaking opportunities
and supporting materials to targeted audiences.
Encourages the use of emerging technology, digital media, and
social networking to reach new customers and build relationships
with existing customers, while supporting and understanding other
perspectives held by the Tribal Government and external
stakeholders, with the intent to activate awareness and build a
robust level of support at the local level.
Serves as a principle change agent to drive brand understanding
and process management by developing and providing a macro-level
strategic direction on the execution and utilization of enterprise
Evaluates budgets, performance measures, monitors results,
drives accountability, and performance while leading teams to
continuous improvements in outcomes.
Serves as collaborative partner to provide alignment,
consistency and efficiency in enterprise-wide brand and new
markets, in order to ensure alignment with SMC and other
diversification projects are establishing the San Manuel Band of
Mission Indians as an employer of choice.
Assumes other responsibilities, duties, tasks and assignments
that contribute to the mitigation or response to any public health
- Performs other duties as assigned to support the efficient
operation of the department.
Carries out supervisory responsibilities in accordance with the
organization's policies and applicable laws. Responsibilities
include interviewing, hiring and training employees; planning,
assigning reviewing and directing work; evaluating and appraising
performance; rewarding and disciplining employees; addressing
complaints and resolving problems. Makes hiring decisions and
designs individual development plans with succession planning in
mind for all key roles.
Bachelor's degree in Marketing, Business Administration,
Management, Public Relations or related field is required.
Master's degree in a related field is highly preferred.
Minimum of twenty (20) years of experience in consumer branding
and digital marketing is required.
Minimum of eight (8) years supervisory experience at the
executive level is preferred.
Minimum of five (5) years of senior level experience in consumer
branding and digital marketing.
Minimum of two (2) years of experience working with California
Native American tribal governments, entities, and communities, is
Equivalent combination of education and progressive, relevant
and direct experience may be considered in lieu of minimum
educational/experience requirements indicated above.
Must be culturally competent and effective in a multi-cultural
Must be able to prioritize work product to align with Tribal
Must be skilled and experienced in crisis management issues and
Must be able to handle public relations issues and crises in a
calm, organized and professional manner.
Must possess superior writing and editing skills that support
the requirements of the Associated Press.
Must be able to influence and adapt communications to diverse
Effective at presenting information and responding to questions
and/or concerns from management, staff, customers, public groups,
regulatory agencies, and/or the Business Committee.
Strong leadership and people management skills required with
good motivational and collaboration emphasis; communicates change
effectively, overcomes resistance and builds commitment.
Demonstrates ability to communicate in a clear, friendly and
positive manner with internal and external guests.
Experience driving customer engagement, managing functions,
teams or departments.
Experience in leading teams of all levels including influencing
others in a highly complex enterprise.
Must be a creative innovator, strategic thinker, planner and
executor and be able to successfully build or be intimately
familiar with all enterprise matters.
Ability to formulate and deliver crisp strategic and operations
messages while being culturally sensitive to the audience.
This position requires an individual with highly developed
maturity and impeccable communication skills.
- Must be personable and professional, capable of using caution
and discretion in communication.
San Manuel Band of Mission Indians and San Manuel Casino will
make reasonable accommodations in compliance with applicable
As one of the largest private employers in the Inland Empire,
San Manuel deeply cares about the future, growth and well-being of
its employees. Join our team today!
Keywords: SAN MANUEL INDIAN BINGO & CASINO, Highland , Senior Vice President, Marketing, Other , Highland, California
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