Director of Sales - Atria Highland Crossing Job Locations
USA-KY-Northern KY Metro
Community Name Highland Crossing
Requisition ID 2020-133740
Overview What’s the difference between a job and a meaningful,
rewarding career? The people you serve. When you work at Atria, you
have a front-row seat to the amazing life stories of the wisest
people on earth. What’s more, you are part of an extraordinary
company – one that’s investing in the future of senior living by
investing in you. Don’t just do a job. Be part of an extraordinary
Atria is an equal opportunity employer committed to providing
equal employment opportunities without regard to race, color,
religion, sex (including pregnancy), sexual orientation, age,
national origin, disability, genetic information, veteran status,
or any other classification protected by applicable law. Atria will
not tolerate harassment or discrimination based on any of these
Responsibilities The Community Sales Director (“CSD”) is
responsible for achieving and exceeding the community’s monthly and
quarterly revenue/sales targets; developing the community’s
internal and external marketing; and building the community’s
strategic relationships with various referral sources to produce
highly qualified inquiries. Along with other Atria employees, the
CSD promotes the leasing and marketing success of the
Spend over 50% of time outside of the community generating
inquires to meet and exceed monthly and quarterly revenue
Generate inquiries and move-ins from targeted referral sources
by developing and maintaining relationships outside of the
community, including but not limited to health care providers,
hospitals, rehabilitation facilities, retirement and estate
planners, real estate service providers, senior organizations,
appropriate special interest groups, local civic groups/leaders and
other community contacts.
Collaborate with Executive Director (“ED”) to forecast move-ins
Facilitate training and continuous in-servicing for all
community staff that may field an inquiry call or conduct a walk-in
or scheduled tour.
Ensure that responses to inquiries are handled properly, timely
and with appropriate follow-up and demonstrate sense of urgency
regarding occupancy rates.
Position ED or Resident Services Director (“RSD”) as local
experts on aging through facilitating introductions, joint sales
calls, and strategic sales & marketing events.
Develop and maintain strong relationships with national and
local referral agencies.
Quickly engage new inquiries on the phone and in person with the
objective of helping guide them towards a sale.
Follow-up with in-home visits to potential residents or at
locations of influencer(s).
Build relationships with inquiries and potential residents
through discovery, listening with empathy and asking follow-up
Accurately maintain the community’s Customer Relationship
Management database by collecting and entering information about
new inquiries and creating prompt, creative, and personal next
steps after each interaction.
Curate extraordinary customer experiences through home visits,
hospital/rehab visits, highly personalized tours, and personal
Work with the ED to develop and implement a rolling 90-day Sales
and Marketing Plan.
Manage and monitor community marketing budget. Operate within
established budgetary guidelines.
Help ED recognize first impressions and rent-ready apartment
Ensure smooth hand-off of committed customers to ED, RSD and
Community Business Director for care assessment and lease due
Monitor the market and the competition of other senior living
communities outside of Atria.
Create, market and implement engaging events for inquiries and
local influencers, both inside and outside of the Community.
Serve as a resource by educating and providing information to
those who advise seniors on health and alternative living
May perform other duties as needed and/or assigned.
Qualifications One (1) or more years of related sales
Bachelor’s degree from a four year college or university
Must possess strong customer service skills, basic financial
knowledge of revenue and profitability, strong computer and
electronic file management skills and strong organizational
Must have the ability to maintain confidentiality
Must be organized, detail-oriented, and able to multi-task.
As dictated by business needs, must be able to work flexible
hours, including evenings, weekends, and holidays.
Position requires driving responsibilities (may use Company
provided vehicle and/or personal vehicle).
Must possess valid driver’s license.
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